Perhaps most curious of all, however, is that the show's home network appears to be targeting the show as a Twin Peaks type of mystery as opposed to, as I initially suspected it may be, a more old-fashioned and Hitchcockian take on American Horror Story. The newly released teaser posters for the show, which premieres in March, certainly amplify this angle, with a couple quite overtly thrusting David Lynch's groundbreaking 1989 murder mystery into the audience's face.
The second and third designs are basically the imagery of Laura Palmer "dead, wrapped in plastic" on the rocky beach of Twin Peaks split into its two two halves: the girl, and a chilly northwestern coast. The first design, however, is not only the best of the lot, but also blatantly echoes my personal favourite piece of Twin Peaks artwork. Perhaps I'm just seeing things, but to me that Bates Motel design clearly looks to have taken some inspiration from the below VHS cover of the European "telemovie" pilot episode. It not for the hanging flame in the corner, then for the deep blue colour palate and the streetlight motif. Surely I'm not the only one who sees it.