Monday, December 3, 2012

The Nolan Effect

We've spoken before of The Instagram Effect that has seen film posters ape the colour filters and altering effects of popular photography smartphone app, Instagram. One of the other popular poster trends of the last several years has been The Nolan Effect, where posters for (predominantly) big budget action movies replicate the muted, monochrome tones of Christopher Nolan's Batman films. The style has obviously proven popular to an extent, with this year's The Amazing Spider-Man, Prometheus, and Battleship all utilising the style sapped of colour.

Now comes perhaps the most obvious of them all. Star Trek Into Darkness (that title...!) and Man of Steel both released new posters yesterday and you'd be forgiven for thinking they were spinoffs from Nolan's Batman universe. The former especially with its mangled steelworks and logo rising out of rubble design (below on the left) that all but owes The Dark Knight Rises royalties. Man of Steel on the other hand continues that film's gloomy rebirth with a poster that shows a shackled (if if they could ever) Superman surrounded by black armoured guards. It's all very dark and shadowy and call me when somebody does something new, yeah?

Can we get any more yawn worthy than these two posters? I honestly don't think we can. Next summer is going to be so much fun, I can tell!

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