That design by James White is far and away the best poster I've seen for Drive. While I liked the initial hot pink on white concept, it didn't quite feel complete. And every subsequent poster since just didn't really have it, you know? All the best posters have been the unofficial ones like White's, which you can see in the blog's banner up the top. So, soon enough, I will have that glorious piece of work hanging on my wall and it's going to look amazing. Still, despite my ambivalence to most of Drive's marketing campaign, I did love seeing the development and the process that this Empire article shows that went into designing the British quad poster for the movie. While I can certainly see why they didn't go with them, there are some interesting designs within. I like the retro one that kicks off the gallery, as it reminded me of the even more retro poster for Carlos that came last year. That was delicious, wasn't it? The Drive one isn't quite as on point as Carlos in getting all the details just right, but it was an appreciated effort nonetheless.
Again, as much as I appreciate the concept, the following designs don't quite gel into a cohesive whole. As they say, if it had been illustrated by the likes of Drew Struzan then everyone would be screaming at how brilliant it is, but as it stands it's too Photoshopped and empty.
look at that one instead.
Click over to Empire to see all the rest.