Friday, September 16, 2011

The Fog of Tilda

Lynn Ramsay's first film in some nine-odd years, We Need to Talk About Kevin, has been enciting some interesting artwork. We recently threw the spotlight onto this beautiful design that was all charcoal shadows and pale green Rosemary's Baby inspired lighting. I was also particularly fond of the British quads that also utilised a heavy colour saturation concept but threw in a deliciously wicked tagline, one of the year's best; "Mummy's little monster..."

It seems local Australian distributor, Hopscotch films, have decided to go down a completely different path for their marketing. Set to be released on 10 November, the Aussie key art (designed by Mark Gowing) places star Tilda Swinton front and centre... well, behind a partially fogged up window, dripping with condensation. Placing Swinton's big ol' head right there is a good decision for a film like this in the current marketplace (she's the most sellable aspect, surely), but they've been able to do it without producing something boring and ugly like most posters that feature an actor's face and little else. I'm loving the way she appears to be fading into the background, making use of Swinton's exotic porcelain look, but am not loving that touch of "is she crying or is it just water on the glass?" They get away with it, but just barely! What do you think dear readers?


Anonymous said...

I don't like it but then again I didn't like the UK poster either. Tilda Swinton looks weird in this one and not real. It feels like it could be an animation. Whereas I loved the int'l poster for JULIA which has her dragging a kid in the desert. It was striking and gives you an idea about the film and its style.

Glenn Dunks said...

Like I say, the poster definitely plays up to Tilda's image as this almost alien like creature with perfect skin. And I think it most definitely gives you an idea of the film's style. What it's about notsomuch, but I'm not sure there are many ways to market Kevin with that angle given it's subject matter is very prickly and could easily turn people off. "Oh it's about ______, I don't wanna see that."

Janice said...

This poster reminds me of some of those very saccharine and "uplifting" books and graphic art of the late 1960's, early 1970's. (Some of which is actually still with us.) Given Tilda's alien beauty, this actually comes off as rather twee, which for me is an immediate turn-off. I prefer the one featuring her son and tilda emerging from the shadows.