Lynn Ramsay's first film in some nine-odd years, We Need to Talk About Kevin, has been enciting some interesting artwork. We recently threw the spotlight onto this beautiful design that was all charcoal shadows and pale green Rosemary's Baby inspired lighting. I was also particularly fond of the British quads that also utilised a heavy colour saturation concept but threw in a deliciously wicked tagline, one of the year's best; "Mummy's little monster..."
It seems local Australian distributor, Hopscotch films, have decided to go down a completely different path for their marketing. Set to be released on 10 November, the Aussie key art (designed by Mark Gowing) places star Tilda Swinton front and centre... well, behind a partially fogged up window, dripping with condensation. Placing Swinton's big ol' head right there is a good decision for a film like this in the current marketplace (she's the most sellable aspect, surely), but they've been able to do it without producing something boring and ugly like most posters that feature an actor's face and little else. I'm loving the way she appears to be fading into the background, making use of Swinton's exotic porcelain look, but am not loving that touch of "is she crying or is it just water on the glass?" They get away with it, but just barely! What do you think dear readers?