Saturday, June 18, 2011

Griff Now Invisible in America

I was surprised to learn that Leon Ford's bittersweet superhero movie Griff the Invisible had been acquired for an American release. Surprised because it's no longer 1995 when this probably would have done gangbusters over there. Instead, it's 2011 where Animal Kingdom can barely gross $1million and where foreign films (in a "foreign language" or not) take a lot of time and effort to reach half of that.

Still, released it will be on 19 August. In to how many cinemas and in what cities I am not sure, but I really liked it so I'd suggest going to see it. And that's even if you are burnt out on superhero movies like X-Men: Born This Way, The Green Lantern, Thor and Captain America. Plus, it's got Ryan Kwanten being adorable so, ya know, there's that.

I always find it curious to note how differently movies are marketed in America compared to Australia, whether they're Australian films or American films. The American poster to the left there has gone for an obvious mass-quirk concept with the hand-drawn images that are such commonplace these days amongst independent dramadies like Griff. It does, however, get the superhero message across better than the local poster, although the very first, Cannes festival poster by Jeremy Saunders is still my favourite. I'm not sure why that one was never used in any official release capacity.

The trailers, on the other hand, are very different and yet essentially the same. Although the US trailer doesn't include the image to your right, which is probably my single favourite shot from a movie so far this year. And for a year that has had Meek's Cutoff, Jane Eyre and The Tree of Life amongst its visual splendours that's quite a big call.


Australian vs American

So, do tell American, will you be seeing Griff the Invisible when you get the chance?

1 comment:

Rebecca said...

I will see it, based on your recommendation (plus Ryan Kwanten).