At first I thought White Irish Drinkers was the tagline that had 2011 all wrapped up for pure dopiness - "Blood is Thicker than Brooklyn"? Really? - but, then I saw this poster for upcoming Oscar-nominee Incendies. It's just so freakin' stupid!
"THE SEARCH BEGAN AT THE OPENING OF THEIR MOTHER'S WILL.
Add to that a boring central image and is this poster not just one of the most deathly dull pieces of key art you've seen in ages? "Ooh, a movie about a will! That'll be thrilling cinema, no?"