Monday, March 28, 2011

When is Something So Beautiful So Bad?

When it's this new poster for The Tree of Life.


The internet essentially went into meltdown - or, more specifically, Terrence Malick fans - upon the exclusive reveal of this poster by IMDb. Despite how gorgeous and beautiful some of the images used in this poster are, am I the only one who thinks it's just a collection of film stills arranged into a rectangular shape? This isn't so much a poster as a film still swatch board.

Okay, so it's not "so bad", but it's not good either. Or am I alone on this? I think I'm alone.

9 comments:

Rich said...

After consideration I totally agree with you!

Initially I was taken by the mere fact that it felt slightly experimental in some ways but I really struggled to find any cohesion in the way the images are placed. At the very least they could've done something like a blocky photo-montage and colour grouped the images. It feels almost slapdash in the way they are placed and knowing Malick's work I find that hard to believe. Maybe they are placed chronoligically from left to right, top to bottom, as if they took a still every five minutes and dropped it down like that. That would be somewhat clever but still it makes for a visually cluttered and unappealing poster...

Anthony Mai said...

Would have been better if it formed the shape of a tree!! (or would that have been worse?!)

Wings said...

Not alone. I don't get the "art-y-ness" of it. Hard to just look quick and take anything away and who wants to stand and dissect it?

I don't like it.

James said...

I have to agree with you the poster seems so uncreative in a way. The way that everyone is hyping and drooling over this movie have me worried that it will arrive and disappoint. Time will tell I guess

Jules said...

I agree, actually. I do like some posters based on a movie still, but this is overdone. Like they didn't want to try and figure out which one to use so they used all of them.

The trailer for this film is amazing though.

Glenn Dunks said...

Anthony, not sure if it would have been worse, but it at least would have failed at being a concept rather than being completely devoid of concept entirely.

Cde. said...

I think the concept Fox are attempting to communicate is, 'this film is so full of beautiful images your mind can't process it'.

jarwatchesfilms.com said...

I happen to think it's a terrific poster. Better than a one sheet in which you get just a full body shot of one or two leads.

I love your site-- would you mind adding my film site to your blogroll and I'll do the same for yours?

Anonymous said...

I actually like this poster. It gets my attention and makes me curious about the film. And besides that, you are talking about it, so advertisingwise it already worked.