Friday, June 11, 2010

Somewhere...There's a Place for Us

Do you think that the West Side Story song "Somewhere" was a lead off point for the title of Sofia Coppola's new film, Somewhere. Since the film is about a wayward movie star and the daughter he didn't know he had who discover each other at the Chateau Marmont in Hollywood the case could definitely be made that that lyric of "Somewhere, there's a place for us" could directly relate to this movie. Their life revolves around the hotel, as if it's a place just for them.

I really shouldn't ask that sort of stuff since nobody has seen the movie and I could be going in the entirely wrong direction with it.

Nevertheless, the poster for Somewhere has just been released and I like it as I do every poster for a Sofia Coppola film. She always fills her posters with beguiling plays of light (The Virgin Suicides), interesting juxtapositions (Lost in Translation) or big bold colours (Marie Antoinette). The poster for Somewhere feels like a mash-up of all three with its bright colours, creative framing and its wonderful sunny vibe. Take a look.

You know, I am constantly banging on and on about these movie posters that have all of this big space on a canvas and can't think of anything to put on it except for white nothingness. This poster could have very easily fallen into that camp, having Stephen Dorff and Elle Fanning on their sunbathing chairs in the corner surrounded by nothing but empty white space, the title in the middle and 80% of the design would be of nothing. That's not a movie poster to me - although there are circumstances where it does work - it just strikes me as boring and a bit lazy.

This poster isn't exactly all that creative, but I appreciate that they actually used the entire space of their poster and filled it with an image that not only represents the film, but allows audiences a bit of mystery and is something that will capture the eye due to its colourful nature. It almost looks like a picture you might see in a fashion editorial, which certainly makes sense since Sofia's film is about an empty Hollywood actor who lives at the Chateau Marmont, which, from all the stories we've heard about it lately, seems to be the epicentre of brainless Hollywood hipsters.

I love that the Chateau is being treated as the third star of the film. Very much like how New York City was always the fifth star of Sex and the City. I am loving how it rises up in the background like an imposing, but disarmingly sunny, figure behind all of that beautiful plant life. There's just something so entrancing about this poster. It definitely makes me want to investigate the movie, and there's not much more I can ask for.

1 comment:

RC said...

Interesting - I appreciate your thoughts here, not sure if the West Side Story connectin is the title's inspiriation - - but if so, nice pre-release prediction.

I agree about the chateu as the 3rd star -- reminds of Hitchcock's Rebecca in a way.

Hope this is great.