Friday, April 9, 2010

Selling Comedy

It's "Comedy Week" over at Trespass Mag and I've already reviewed Date Night (not an auspicious start to "Comedy Week", I must say) and now to close out the week I have a piece up on the marketing of comedy films. Films up for discussion include Paul Blart: Mall Cop, The Hangover, The Switch, The House Bunny, the works of Adam Sandler and the 2006 original plus the 2010 remake of Death at a Funeral.

Speaking of the latter, how weird is it that the trailers for each can be so similar as to even use the exact same jokes, the same setups and the same timing and yet the 2010 version looks so completely and utterly dreadful and the original still looks hilarious (which I thought it was). As I say in the article, it's a perfect example of how British humour can be so entrenched in Australians. No surprise that more people saw it here, with our population of 21 million or so, than did see it in America (with its 300 or so million).

Click here to give it a read.

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