It's nice to finally see a poster actually play around with a concept, ya know? It seems so rare these days. Plus, I love that this not only works as a poster, but also as a merchandising idea. Lovely.
You know what else I like about this movie's marketing? It actually comes off as a legitimately charming and happy one. The trailer was clearly positioning it as a feel good romantic comedy and they've achieved that target again in the key art designs. They're bright and colourful and make me smile. There's something keenly original about them, you know? They don't use the usual conventions of romcom movie posters (although I am bracing for a dire panel poster showing Gordon-Levitt and Deschanel looking lovingly at each with their names flipped around the wrong way above their heads) and they help them stand out. This poster in particularly is wonderfully done.