
Despite not sounding like "all that" (wow, how old is that phrase?) it's actually quite a good figure for an Aussie film in an industry that is desperately trying to win back audience confidence after the mini-renaissance we saw earlier in the decade was obliterated by awful films and tired subject matter (drugs, basically, and the people who abuse them). Trying to focus marketing on keen areas of interest worked for The Combination and could help other upcoming genre films as they try and target younger audiences instead of trying to appeal to the upmarket crowds.

Clearly buoyed by word-of-mouth - it debuted with just over $200,000 - Max has never reached the top ten, but has sat right outside at #11 for a couple of weeks now and hasn't dropped below $100,000 on weekend takings, which is always a good sign. Don't get me wrong, this isn't what you'd normally call a hit, but for the Australian industry it has to feel like a bit of a win. There are some titles coming up throughout the year that I feel could easily beat this benchmark, but for now it's just kind of nice to see Australian audiences tepidly dipping their toes back into the (lubricant substituted) water.
1 comment:
Oh yay! Go Adam!
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