Ummm... well, for starters, this movie is not nominated for Best Actress at the AFI Awards. They just made that up. But the most glaring part about this FYC ad is the images they used for the cast members. The ones for Rhys Wakefield and Toni Collette (both AFI nominees if you were wondering) look good enough, but for whatever reason it appears they opted for a publicity photo of Gemma Ward and, what's worse, they made this INTERNATIONAL SUPERMODEL look even more odd than she usually does (but in the "I'm a supermodel / I'm an alien" way). Stranger still is the image of Luke Ford who is not only nominated (and a probable winner) for the AFI award, but he's also moved on to big budget Hollywood movies (The Mummy 3) and THAT is the best picture they could find? That one? It doesn't even look like him (as Luke Ford or as his character for that matter). It's the sort of photo you see of yourself on friends' Facebook photo pages and wince at how bad you look but because the person posting it looks sort of hot they have to keep it up.
Wait, did that make sense?
And then there's the American poster, which seems to be placing as Little Miss Juno with it's yellow photoshopped goodness. The poster is actually quite nice, but I prefer the more "intimate" (as the professional people would say) and altogether quite "dreamy" version (on the right).
The Black Balloon is out tomorrow in select NYC/LA cinemas. You could do worse things than catch Toni Collette washing shit out of carpet, really.