Friday, November 28, 2008

Well Played, Poster: Beautiful

In a complete and utter shock to anybody who follows the Australian film industry, the new film Beautiful is actually being marketed! And, this is the particularly astonishing aspect, it's being marketed to it's key target demographic and not uptown arthouse snobs! Amazing.

I gotta say that I flat out love this poster! Reminds me a lot of the poster for Swimming Pool with it's blatant female sexualisation and mysery-mongering, but just like that 2003 film that starred Charlotte Rampling and Ludivine Sagnier it all works. The stylised look of the central image hints at Lolita and the tagline - "Get Me Some Mystery" - is great because it makes anybody looking at the poster aware that the film has some sort of mystery to it and it also uses "teen speak". A little bit Gossip Girl, no? It's certainly more intriguing and interest-building that some of the things I've seen printed on posters and DVD cases in the past.

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