The Coen Brothers' absurdist comedy Burn After Reading remained at #1 at the Australian box office this past weekend for the third week in a row (src, MPDAA). Isn't that crazy? Surely that's a first for a Coen Bros film anywhere in the world. I can't imagine movies like Fargo, Raising Arizona or O Brother Where Art Thou - as good as they are - were number one for that long (or at all). Maybe in a country like Estonia where box office isn't exactly a well-reported statistic? Nevertheless, this is merely proof that distributors are idiots and didn't take advantage of the obviously empty schedule to put in something that people might've gone to see instead of re-heated left-overs like The Women and How to Lose Friends and Alienate People, which have guzzled up decent returns despite nobody being interested.
I wouldn't be surprised to see it remain at number one next week either considering the offerings in store for Australian cinema patrons. Diane Lane and Richard Gere's Night in Rodanthe is it's most likely champion since the Aussie flicks Newcastle and Dying Breed probably won't amount to much (sadly). Has anybody seen either of these films advertised? I saw a poster hanging up in Melbourne Central the other day, but that's it. And since something like this is indeed a rare occurrence I just had to take a photo. You know, for proof!
Australian film advertising: a Dying Breed