Rosemary's Baby (1968)
Directed by Roman Polanski
Poster Designed by Bemis Balkind
Film Nationality - USA
Poster Nationality - USA
There's something deeply unsettling about this poster for Roman Polanski's classic terror Rosemary's Baby, isn't there? From the rare use of the colour green (for whatever reason, it's not a very popular colour in key art design) to the horizontal image of Mia Farrow's face superimposed over that of a seemingly innocent baby carriage resting where no baby carriage should. It all creates a deep sense of fear and foreboding. It just gives me the creeps.
It's also the most sophisticated horror poster I've seen. I mention the horror genre's need to have instant images, ones that stand out from the crowd, and while this one certain does the latter, it has a slowburning effect. You don't think it's creeping you out until you look at it a few times and start feeling a chill (maybe it's that cold muted green?)
And then that tagline - "Pray for Rosemary's Baby" - well... that just seals the deal. Classic.