Directed by Charles Vidor
Poster Designed by Robert Coburn & Jack Kerness
Film Nationality - USA
Poster Nationality - USA
There never was a woman like Gilda, was there? There never was a poster like hers either! While there's still one poster in the countdown that shows a woman in a very sexual way, I think this poster for Gilda is just so darn sexy... and she's still got all her clothes on! Moviemakers could take a hint from Gilda (an undisputed classic, no?) if you ask me.
From the way she's posed to the cigarette in her hand and the wrap she has held the ground, everything just looks so beautiful. The colours in the dress look amazing and, even though they're painted, they look like they actually follow the flow of Rita Hayworth's body. If this poster were made today it would probably end up looking something like this with weird photoshopped heads and out-of-place bodies.
I must say though that I nearly substituted this most famous design of the Gilda poster for the more obscure Argentinian design, which I've added below. That design uses the film's most famous sequence ("Place the Blame on Mame") and has such a striking use of the colour black. Although the red cheeks make her look like a Vegemite Baby.