Holy Smoke! (1999)
Directed by Jane Campion
Film Nationality - Australia
Poster Nationality - USA
A poster design that I am actually glad hasn't been replicated. I think this works for Jane Campion's film, but would be silly and foolish if applied to 99% of other movies. That film's radical absurdity is what makes this poster great, asking cinemagoers "Has writer-director Jane Camption gone too far?" whilst proudly proclaiming it as a "sex shack shocker" and just daring someone looking at this in a cinema foyer to go buy a ticket.
It's also an ingenius way of giving off exposition in a way that doesn't appear clunky and obvious. "Sex captive in desert hideaway... who really seduced who?"
The poster also does something I am surprised more posters don't do. By stating "(a) scandalous new film..." it makes me want to see the film even more (well, I have already seen it, but you get the idea). It creates an aura around the film and the director and I think it's something that is missing from all forms of film marketing these days. Merely stating "From Academy Award Winner/Nominee..." doesn't attract audiences anymore. Just take a look at the recent box office for films like Rendition, We Own The Night and Elizabeth: The Golden Age.