Wednesday, November 14, 2007

100 Greatest Movie Posters: #82 - Irreversible

Irréversible (2002)
Directed by Gaspar Noé
Poster Designed by Dawn Patrol (I think)
Film Nationality - France
Poster Nationality - France

[click to enlarge]

It takes a bit to actually scare me with a simple poster design. #11 is probably the scariest poster on this list, but this design for Gasper Noé's controversial Irreversible is utterly frightening. The that-ain't-right camera angle, the creepy reversed font and that dark ominous shade of deep red join together to really give me the heebie jeebies. And it's not like the film doesn't warrant a poster like this. It's like an insect that had bright red, yellow or orange on it's exterior to warn other animals that it's toxic - this poster is doing it's darndest to warn viewers that this film is unsettling and disturbing.

That the person on the poster (Monica Bellucci) is walking away from the audience down a dark and mysterious tunnel just emphasises the point that you are about to watch a film that goes to places you wouldn't (nay, shouldn't?) want to go to.

Yet, sneaky sneaky, it is these very reasons that make the poster so captivating. They work incredibly well for the film they're advertising and you can't help but wonder what danger lurks inside. Naturally, it's a very nasty danger and one that is plenty more horrorfying than the latest Saw or Hostel flick. In fact, those films could take a point from the poster design of Irreversible. The violence isn't the scary part - it's how you get to it. If that's not scary then your whole scenario is flawed. In Irreversible it's not the depraved acts that are scary, it's how they come about. And that the marketing focuses solely on this part of the film shows that they have brains and more than a little bit of a twisted sensibility.

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