Monday, November 26, 2007

100 Greatest Movie Posters: #75 - Sullivan's Travels

Sullivan's Travels (1941)
Directed by Preston Sturges
Poster Designed by Maurice Kallis
Film Nationality - USA
Poster Nationality - I assume it's not the USA, other than that I have no idea

[click to enlarge]

Sometimes a movie's marketing team knows when to market the movie itself and when to market the star. That this design for Preston Sturges' Sullivan's Travels is merely advertising the fact that Veronica Lake is in a movie though is not what makes it so great. There are plenty of movie posters (and a quite a few for Veronica Lake films fyi) that merely splash their star on a poster and expect people to see it, but with this Sullivan's Travels poster they have given her a striking eye catching design with big bold colours and given Lake a unique sexy charactature design.

Sure, you get no idea what the movie is about, but the focus of the poster is so magnetic that it doesn't matter because the poster has already roped you in.

This poster gets bonus points for realising the advantage of the colour yellow. It's done wonders recently for the posters of Kill Bill Vol 1 and Little Miss Sunshine too.


James Henry said...

It's kind of strange that even with a film this brilliant they still had to center their campaign around Veronica Lake's hair.

All around brilliant poster, however. I would have gone to see it.

Kamikaze Camel said...

There just aren't enough posters that scream "THIS MOVIE STARS A SUPERSTAR!!" Of course, there aren't many "superstars" left these days.

dogiehogan said...

In my opion, this is the original movieposter:<