Directed by Peter Weir
Film Nationality - Australia
Poster Nationality - USA
The idea to use not only the final frama of Peter Weir's Gallipoli, but also one of the most famous freeze frame moments in movie history, as the central figure of the marketing campaign is both gutsy and inspired. The image is one of such incredibly power both in and outside of the film (unlike the most famous freeze frame The 400 Blows, which is great in but not necessarily out) that it becomes the perfect calling card for the film, despite the fact that - let's be honest - it gives away the ending.
And I love the simple use of black and white. It doesn't exotify (is that a word?) the war, it doesn't give the audience a "rah-rah" sentiment and it doesn't trivialise it. It simple states that in war there is black and white and that people die. That they chose to use death as their central image is brave and says so much more than some floating heads in the sky ever could.