Friday, October 5, 2007

When Bad Posters Strike: The Other Boleyn Girl [Part II]

aka, the "It just gets worse!" edition.

IMP informs us (as does JD, which I only realised after the fact - thanks though!) that the poster for the Portman-Johansson-Bana period flick The Other Boleyn girl wasn't quite the final design. I apologise to those who were responsible for the Boleyn poster because I gave them a shellacking for that one - it was really poor.

But, as I said, that poster is no longer the official design. Now we have a new one!

And this time... IT'S WORSE! Didn't think that was possible? Well, they somehow managed it. How? Well, for starters the dress that Natalie Portman is wearing (the one that takes is 75% of the poster space) has been changed from a royal deep green to some sort of ecstasy raver dayglo bullshit green and all three cast members now have really red skin. It's like they turned the contrast on the image up from "neutral" to "wow, I can, like, touch the sky and the clouds are made of fairy floss. whoa."

Then they also decided for some unknown reason to crop the outer edge of the design so now not only are their foreheads chopped off now audiences don't even get the advantage of being able to ogle Scarlett Johansson's cleavage. And now, more than ever, Eric Bana's mysterious tit-grabbing hand looks even more like somebody just grabbed a prop hand prosthetic from a horror movie set and attached it to Portman's shoulder.

It just feels like they only had one image and they accidentally cropped it in Photoshop and saved it and they couldn't undo it. Surely this poster is a perfect example of how not to market your sexy period film, right?

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