Friday, October 26, 2007

100 Greatest Movie Posters: #97 - Salón México

Salón México (1996)
Directed by José Luis García Agraz
Poster Designed by Dante Escalante
Film Nationality - Mexico
Poster Nationality - Mexico

Something that nowhere near enough posters actually do (and do well) is evoke an entire time period in their poster design, which is exactly what I think this poster for Salon Mexico does (a remake of a 1949 film of the same name). Dante Escalante even won an award - granted, at the Havana Film Festival, but nevertheless - for his striking design that, I think, perfectly sets the mood for the film. The clash of art, music, colour and passion creates such an unresistible combination. It's an amazing way of grabbing an audience's attention because they so rarely see posters done like art (which takes us back to number 100) that they immediately pique the interest - if only for a brief moment to marvel at the design.

This list isn't about how effective the posters are - I have no idea of that - but on a purely visual basis, Salon Mexico comes up trumps.


Paxton Hernandez said...

A gorgeaus poster for a hideous film.

Paxton Hernandez said...

A gorgeous...poster.